Towns & Villages


Tequila production began in the town of Tequila, Jalisco more that 200 years ago. It quickly spread to neighboring towns particularly Amatitán and El Arenal. Nowadays most production comes from towns in the states of Jalisco, Guanajuato, and Tamaulipas. These small towns, many founded in the sixteenth century, are rich in history and traditions immersed in the culture of the blue agave which is unique to Mexico.

Tequila production and agave fields are mostly located  in the states of Jalisco, Guanajuato, and Tamaulipas. Jalisco is divided in 12 official regions of which Los Valles and Los Altos are the best known tequila producers.

Valleys Region – Los Valles Jalisco
Highlands Region – Los Altos, Jalisco
Guanajuato Region
Tamaulipas Region

Valleys Region, Jalisco
This region is located west of Guadalajara and includes the towns that are part of the UNESCO World Heritage Site. The Tequila volcano that provided the rich volcanic soil is located to the west of the region.

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El Arenal

Chisme Dominical
Two women gossip before Sunday mass in Tequila.
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Highlands Region, Jalisco
The highlands region lies east of Guadalajara. It is known for being the cradle of deep-rooted Mexican traditions like the "Charro" and the "Mariachi". It is now one of the largest tequila producing regions.

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Atotonilco El Alto
Capilla de Guadalupe
Jesús María

Tequila, charros and mariachis are Mexican icons recognized all over the world.
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Guanajuato Region
This region in located in Nort-Central Mexico in the state of Guanajuato where tequila production has been picking up rapidly. The state is home to several historically important cities where the Mexican War of Independence started.

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Purísima del Rincón

Coa y Guaje
Towns and villages in the Tequila Region cling to traditions, family and religion. These are key ingredientes that become part of the essence of tequila.
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Tamaulipas Region
This region is located near the Gulf of Mexico not far form the Bernal butte that dominates the region. Blue agaves have been harvested here since the middle of the twentieth century. There is only one distillery in the region in the town of Gonzalez.

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Agaves, Tamaulipas copy
Agave "piñas" at distillery in Tamaulipas.
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Pajaro Agavero